With the launch of www.penguindating.co.uk, Penguin will offer readers a place to meet and indulge in the age old art of writing love letters as the boom in online dating fast restores the importance of the written word to modern courtship.
To help them in their quest to find a fellow literary lover, Penguin readers will be asked to write about the last book they read in their profile and can use match.com's 'matchwords' search feature to hunt through the site's thousands of registered profiles by their favourite book, be it Adele Parks or Kafka.
Penguin's Digital Marketing Director Anna Rafferty said: "Sometimes a book is a disposable adventure, an entertaining, temporary distraction that you don't think about again once you've read the last page. But sometimes a book means so much more; at Penguin we believe that the books we cherish and read over and over, those that we feel a deep emotional connection with, say something defining about us and the type of people we are. 'What are you reading / what did you last read / who's your favourite author?' are all standard first date questions and what better way to find your life partner than over a shared love for Lawrence or a passion for Pynchon? We knew there was an opportunity for this type of service for our audience, and the Penguin community provides the perfect forum to meet a likeminded special someone."
What do you think:
0 Why didn't they think of this sooner!
0 Just another online dating service!